![]() ![]() Gap also expects the renewed momentum for its boldface logo to benefit Gap Teen, an apparel vertical it launched in early 2020 to cater to tween and teen girls. Aside from the holidays, it's one of the busiest sales periods of the year. You have to ride it."Īfter a winning color is selected, the new hoodies will hit Gap stores and its website just in time for back-to-school shopping, Alderete said. "The key thing is you can't really force it. "I don't think we ever anticipated the arch logo - it's a classic of ours - but I don't think we would have necessarily anticipated it taking off like this," Alderete said. The company also partnered with TikTok to crowdsource its next color based on user votes. The product is available for presale and will ship later this fall. To tap an even bigger sales opportunity, Gap decided to manufacture a fresh batch of brown logo hoodies. ![]() and they're influencing literally what the trends are." "We did start account, but we didn't rush to do a lot of posts," she said. The retailer's strategy was to rely heavily on the influencer community, Gap Chief Marketing Officer Mary Alderete explained in an interview. The company also sent hoodies to a handful of other TikTok users. Gap noticed the momentum shortly after Kristoffersen's post and began sending her more logo hoodies in various colors. And the hashtag "#gaphoodie" has more than 6.6 million views - and growing - on TikTok. Kristoffersen's post has since racked up nearly 2 million views. "For retailers, that is a huge advantage." "TikTok has the ability to make something go viral much quicker than anything we see on Instagram," said Jessica Ramirez, retail research analyst at Jane Hali & Associates. And it will likely become an even bigger part of business strategies this back-to-school season. ![]() Eyeing a bigger opportunity, retailers are looking for ways to capitalize on these viral moments. Ahead of Valentine's Day, Kate Spade sold through a heart-shaped bag thanks to a popular TikTok video. For Zara, it was a pair of wide-leg denim pants, while Aerie sold out of a pair of leggings with a unique crossover waist. ![]() Thanks to TikTok's easily searchable hashtags and the power of influencer accounts that boast anywhere from a couple thousand to millions of followers, viral sensations keep occurring for products like the Lululemon skort. They desire authenticity and individualism, with clothing serving as a key form of self-expression, but Gen Z's social habits reveal they are seeking guidance from others they trust before committing to a dress or a pair of sneakers. Tethered to their phones, this generation spends an average of 12 hours on social media apps per week. It used to be a trip around the mall with friends, but many teens today are scouring TikTok for inspiration. "They're definitely leaning into TikTok to help guide them in what they want." "My kids come to me all the time now showing me TikTok videos, pointing at them, saying, 'I want to buy this' or 'I think this is cute for the fall,'" said Nicole Leinbach, a Boulder resident who is the mother of Kylie and 13-year-old Claire. She was also closely monitoring, even during school hours, other hashtags on the social platform, like "#preppy" and "#closettour." Ultimately, Kylie ended up snagging it in a bigger size and taking it in for alterations. The teen then relied on her favorite TikTok influencers, who often post #fashionhauls and #OOTD (outfit of the day), to alert her when the skort would be back on sale. Personal Loans for 670 Credit Score or Lower Personal Loans for 580 Credit Score or Lower Best Debt Consolidation Loans for Bad Credit ![]()
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